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DSQUARED2 philosophy DSQUARED2 philosophy

NOUVELLES | 17-04-2014 : 08:00 | Resumé des nouvelles & événements

Canadian twin brothers from Wollowdale Ontario, Dean and Dan Caten have operated in the international fashion business since 1984.

They moved to New York City in 1983 to attend the Parson’s School of Design and in 1991 came to Italy where, in 1994, after many collaborations with the most important fashion houses, they had their first men’s collection show , marking the first in a long Succession of runway extravaganzas that were to capture the attention of journalists and buyers for their perfect combination of fashion, music, and theatre. The intelligent mix of irreverent Canadian wit And refined Italian tailoring, together with the attention to detail is the foundation of today’s Dsquared2 philosophy, which has given life to a unique concept of alternative luxury.

Recently, Dsquared2 collections have conquered a wider audience and, owing to their natural stylistic maturity, have become more chic and sophisticated while maintaining those sexy and provocative traits so embedded in their creative roots. This evolution is also due to the continuous international inspiration received by Dean and Dan, who, while dividing their life and work between Milan and London, create their collections in Italy: “Born in Canada, Living in London, made in Italy”.

Since the very beginning, Dsquared2 has always attracted a following among international celebrities: Lenny Kravitz, Justin Timberlake, Ricky Martin, Nelly Furtado, Simon Webbe and Robbie Williams are all devotes to the brand.

In 2003 Dsquared2 received the “La Kore” award, considered the “Oscar” of the Italian Fashion world, as the most original designers. Then in October of 2003 Dean and Dan Caten were named “Men of the year” by GQ Magazine USA as the best breakthrough Design Team. They have received, since then numerous awards for their recognized foot print on the International Fashion scene.